Sunday, October 23rd, 2016

Lucky us. There will be exit polls


Exit polling is some of the worst data available on election night but it’s popular with news organizations because it happens to be the only thing they have until the results come in. So when the exit poll numbers are read on the air tonight, don’t take them for gospel.

You can ask Attorney General Kathleen Falk just how reliable exit polls were in 2006. You’d think Journal Communications would show a little more humility after that burn.

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