Sunday, January 20th, 2019

Portion this


Mayor Bloomberg’s jumbo soda ban may have been temporarily stalled, but it gave me a topic for my first piece for (subscriber only – sorry).

One of the leading national scolds is New York City Mayor Michael Bloomberg. Bloomberg actually got the city to ban large sugary drinks over 16 ounces. The ban was supposed to take effect on Tuesday.

Bloomberg explained recently that he was not trying to “ban” anything, but the city was engaging in “portion control.” Control is the important word.

On Face the Nation, Bloomberg said, “All we are doing in New York is reminding you that it’s not in your interest to have too many empty calories. You can have some. If you want to have 32 ounces, just buy two 16-ounce, ah, um, cups and take them back to your seat.”

It’s totally your choice, he said. However, “It’s called portion control. It’s a typical way that companies use and governments use to explain to people what’s in their interest and what isn’t.”

In the immortal words of Norm Peterson from Cheers, “I already have a mother, lush face.”

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