Monday, May 20th, 2019

The silent Gibson Guitar Company


I was wondering why my inquiries to Gibson Guitar regarding GuitarTown went unanswered. Now I know. Gibson Guitar put its public relations judgment in the hands of the mayor. – JW

From: Ed James {email address}
Sent: Wednesday, February 15, 2012 3:53 PM
To: Mayor Jeff Scrima, City of Waukesha
Subject: RE: Waukesha’s Guitar Town Designation

Thanks  –  I knew all was good – wanted to make you aware that he reached out.

* * * * *

From: Mayor Jeff Scrima, City of Waukesha
Sent: Wednesday, February 15, 2012 3:52 PM
To: ‘Ed James’
Subject: RE: Waukesha’s Guitar Town Designation


For clarification, the person below is a local blogger and trouble maker. My recommendation is to not respond.

We already have the endorsement of the Waukesha West End Artists group, the Downtown Business Association, the Waukesha Business Improvement District, and we already have the approvals from the City of Waukesha Public Art Committee, Plan Commission and Board of Public Works.

Again, my recommendation is to not respond to the person below.

Feel free to contact me if you have any questions.


Jeff Scrima
Mayor, City of Waukesha
201 Delafield Street
Waukesha WI 53188

* * * * *

From: Ed James {email address removed – JW}
Sent: Wednesday, February 15, 2012 2:59 PM
To: Mayor Jeff Scrima, City of Waukesha
Subject: FW: Waukesha’s Guitar Town Designation

Mayor Scrima – a query from a local paper.

* * * * *

From: James Wigderson {email address}
Sent: Wednesday, February 15, 2012 2:57 PM
To: Ed James
Subject: Waukesha’s Guitar Town Designation

Good Afternoon,

I write a weekly freelance column for the Waukesha Freeman and I was wondering if you could answer some questions for me. I’m looking into the funding and planning of the GuitarTown project in Waukesha.

Could you please tell me what organization or organizations has a contract with Gibson regarding the GuitarTown designation for Waukesha? Mayor Jeff Scrima is saying that the project is, “a non-taxpayer funded community-based art project,” The mayor is technically incorrect about that, but it raises the question of who has entered into an agreement with Gibson.

I’m also curious about the purchase of the seven guitars by Mayor Jeff Scrima’s New Day for Waukesha fund. My understanding is that the payment was actually made by the Waukesha Business Improvement District, and that the mayor’s fund reimbursed the district. Was that the result of a requirement by Gibson?

Finally, it is the stated intention of the mayor to have everything in place by May 31st for a VIP reception. Is Gibson providing event planning assistance for the unveiling of the guitars? Or is that being left to local leaders?

I can be reached at {my phone} after 4:00 PM CST or via e-mail at {my email}.


James Wigderson
{my phone and email address}

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