Friday, December 9th, 2016

What niche does John Nichols occupy?

1

John Nichols of the website Capitol Times wonders how Republicans can rebuild when only a small percentage of the public watches Fox News? He asks the question following an appearance by Michelle Bachmann on Larry King live:

Appearing on CNN’s “Larry King Show” the other night, she argued that Rush Limbaugh and Glenn Beck are the new voices not just of the Republican Party but of America.

King kept noting that the actual appeal of Beck – the hot new “star” of the right – and his compatriots is minuscule when compared with the potential audience. “They’re talking (to) about 1 percent of the population,” observed the veteran cable host. “They had no effect on the election. … Would you want them to be the voice of the Republican Party?”

In fact, only the grand old man of right-wing talk radio, Limbaugh, can stake a reasonable claim on a listenership that exceeds 5 percent of the population. And even by Limbaugh’s wildest estimates of his appeal, his listenership does not account for 10 percent of the voting-age population.

But Bachmann wasn’t interested in real numbers, or in the very real prospect that she was proposing a strategy that could further narrow the appeal of a Republican Party that has yet to rebound in the polls after two dismal election cycles.

Here, courtesy of the keen observers at Think Progress, is a snippet of the conversation:

KING: Would you want the Limbaugh, that crowd – would you want them to be your voice as the Republican Party stands in this country?

BACHMANN: Well, remember it’s who the American people are referring to, Larry. And the American people are looking to voices like Sean Hannity, Rush Limbaugh, Mark Levin, Glenn Beck…

KING: I just told you – it’s 2 percent of America (that regularly tunes in to Bachmann’s favorite programming). It’s 2 percent!

BACHMANN: If you look for a critical mass, that’s the movement, that’s the direction that the critical mass is going. And the American people are very smart people.

Larry King really shouldn’t sneer at the ratings of others. Fox News is regularly cleaning his clock. Here are the numbers from October 13th:
5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,849,000 viewers (670,000) (1,196,000)
Situation Room—788,000 viewers (193,000) (258,000)
Hardball w/ Chris Matthews—580,000 viewers (162,000) (264,000)
Fast Money—285,000 viewers (a scratch w/37,000) (110,000)
Prime News–252,000 viewers (122,000) (176,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,339,000 viewers (561,000) (1,075,000)
Situation Room—677,000 viewers (166,000) (249,000)
Ed Show—597,000 viewers (142,000) (324,000)
Mad Money —201,000 viewers (56,000) (119,000)
Prime News — 232,000 viewers (90,000) (166,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep –1,998,000viewers (500,000) (993,000)
Lou Dobbs Tonight—652,000 viewers (181,000) (267,000)
Hardball w/ C. Matthews—731,000 viewers (170,000) (372,000)
Kudlow Report — 163,000 viewers (58,000) (75,000)
Issues– 440,000 viewers (130,000) (233,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,694,000 viewers (1,058,000) (1,824,000)
Campbell Brown – 794,000 viewers (194,000) (314,000)
Countdown w/ K. Olbermann – 1,191,000 viewers (349,000) (597,000)
New Age of Wal-Mart – 166,000 viewers (90,000) (75,000)
Nancy Grace – 947,000 viewers (300,000) (461,000)

9 PM – P2+ (25-54) (35-64)
Hannity –2,393,000 viewers (740,000) (1,173,000)
Larry King Live —780,000 viewers (183,000) (275,000)
Rachel Maddow Show —913,000 viewers (281,000) (474,000)
Executive Vision 3 – a scratch w/115,000 viewers (57,000) (a scratch w/38,000)
Joy Behar- 632,000 viewers (249,000) (291,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —2,113,000 viewers (592,000) (1,032,000)
Anderson Cooper 360 —725,000 viewers (216,000) (330,000)
Countdown w/ K. Olbermann – 589,000 viewers (181,000) (298,000)
New Age of Wal-Mart – 247,000 viewers (140,000) (143,000)
Nancy Grace –557,000 viewers (279,000) (295,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,651,000 viewers (512,000) (892,000)
Anderson Cooper 360 —523,000 viewers (203,000) (236,000)
Rachel Maddow Show —387,000 viewers (132,000) (205,000)
Mad Money – 153,000 viewers (83,000) (108,000)
Showbiz Tonight– 429,000 viewers (240,000) (244,000

The real question is why Bachmann was willing to be booked on a show with such a paltry audience. And to what niche audience does Nichols appeal? I mean, aside from 9-11 conspiracy theorists.

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