3 Great Features of a Brand Management Platform

Project managers, social media specialists, and other creatives should aim to have full control over the brands they manage. In fact, the ability to maintain brand consistency has a direct impact on a business’s bottom line. Proper branding isn’t just about well-designed logos and creating marketing materials. It’s about maximizing digital assets, creating useful templates, and integrating different functions for a better collaborative effort. It’s mostly about making sure that your team’s productivity is yielding real results.

If you aren’t using technology to your competitive advantage, then you may be losing out on a seamless brand management platform that can better improve your workflow. But what exactly can the right brand management software do for you? For starters, your social media managers can access interactive content calendars. Your sales team can take advantage of useful budgeting tools for campaigns. As a business owner, you can monitor analytics to improve your online reputation. Below, you’ll find key features that the ideal brand management software should have.

1. Useful Budgeting Tools


Every client will have a different budget. Whether you’re managing a high-end fashion boutique or a fast-casual restaurant, the ability to track a brand’s spending is one of the most important key features of a platform. While financial planning for yourself is one thing, being in charge of a company’s finances as a brand manager is another. With the right budgeting tools, it’ll be a lot easier to see whether a company’s budget is being spread too thin. Brand managers should be able to access a clear visual image of how much they’ve already spent on a campaign, how much is still available, and when that campaign is projected to begin and end. Having handy tools available in a brand management platform makes it easier to guarantee customer satisfaction.

2. A Responsive Content Calendar

Every marketing team should have easy access to a content calendar. Strong brands don’t just happen without a clear marketing strategy, and that involves specific timelines and deadlines to achieve key performance indicators. Welcome Software is a brand management tool with a content calendar as one of its key features. This can help social media managers and business owners plan out their campaigns effectively. More important, there are different ways to view the calendar. You can organize it by brand assets, the owner, and the dates. Or you can view it from a timeline or a chart. Brand managers shouldn’t find it difficult to utilize this to its full capacity.

3. Comprehensive Analytics and Reports


If a brand wants to reach a specific audience or monitor the performance of its campaigns, analytics should be top of mind. Being able to access analytics reports is one of the best key features that brand management software offers to users. There are no limits to the valuable insights that can be gained. You can view analytics for operations, ROI, performance, and more. When a brand management platform like Welcome offers tools like this, it shows which brand assets are being used the most. It can also help simplify any asset distribution or identify the best content for a specific audience.

Your entire team of marketers could easily benefit from a brand management platform that includes budgeting tools, analytics, and calendars. No matter what type of business you are managing, your team of professionals can implement best practices and execute campaigns efficiently with the right software. You can maintain consistent brand identity, measure the success of your efforts, and maximize the efficiency of your team’s skills. And best yet, most platforms allow for full integration of different tools and applications. That way, your entire team of marketers, creatives, managers, and web specialists can all collaborate on brand projects well before the next launch.